Do you pick a word of the year? Here’s mine for 2020
Some years, my word takes a while to show up... this was one of those years, but it was worth the wait! Not just a new year, but a leap year, an election year, and the beginning of a new decade! After several false starts for my word including ask, invite, magical,...
Gratitude and Growth. 2020 Vision
We're heading into the Thanksgiving holiday week! It's one of my favorite times of the year. Usually, there's a moment where I'm at the table after the turkey and sides, but before dessert, when I look around and feel so incredibly grateful. Happy and healthy family...
Outcomes, behaviors and environment.
I've been interested in the idea of behaviors vs outcomes for a long time. I even wrote another blog post on this idea a few years ago. As a doctoral student working on my dissertation and other related research, I was focused on developing models to...
Is Email Marketing Dead
I'm occasionally asked ..."Isn't email marketing dead?" My answer is an unequivocal "NO!"My view on email marketing has remained remarkably consistent over the years. It works. I've seen it work. And, I've seen the difference when people stop using it and sales drop a...
Will you watch the game? or the commercials?
Do you watch the Super Bowl for the football? Or for the commercials? Even though I lived in the Eagles metro area for many years and they are playing this weekend, I'm still likely to skip the football and just look for the commercials online both before (yes, there...
Unintended consequences
Unintended consequences. While we were working on copy for an online ad, I asked my client how they wanted to be positioned. They wanted to emphasize low(est) online prices in the ad, and I suggested we emphasize their depth of knowledge. Each approach has potential...
Shake, rattle & roll!
Most of those (but not all) reading thisl, live in the San Francisco Bay Area. Many of us were jolted awake last night by a 4.5-ish earthquake centered right here in Berkeley. It was felt across a wide area, but everyone and most things seem to have survived without...
New Year 2018
We're about to turn the page from 2017 to 2018. First off, thank you! This year has had some ups and downs politically and caused me to question many of my assumptions about my country. Fortunately, there were so many silver linings. From amazing work with clients to...
Design Thinking and Learning
I attended a workshop on Design Thinking/Human Centered Design at the d.school at Stanford last week. I was familiar with some basic concepts already but it was terrific to work through the process in a learning environment with great faciliatators (and I was...
Always changing!
Noooo... not the "Take the Tour" message! This is not what you want to see when you're prepping for your upcoming workshops on Facebook Advertising that start next week! Of course, that's what happens with all of the software as a service (SaaS) platforms that modern...