How many calendars do you have?

So, although I only have one ‘calendar’ and I’m a fan of Google Cal in case you were wondering. I have lots of sub- calendaring that needs to get done so that I can have the terrific year that I want. In mid-September (after my summer wasn’t quite as stellar as I had...

Delivering Happiness: Revisted

Delivering Happiness (DH) was written by Tony Hsieh (CEO of Zappos) I read DH back in May. It was the first pick of the newly launched Biz-erkeley Book Club and I was excited to read it even though I wasn’t a Zappos customer. I’m one of the odd women who doesn’t adore...

Tell my about your first… target audience!

I work with many small business owners and when I start talking about ideal clients and target audiences I know that 9 times out of 10, I’m going to hear something like ….   ‘well, anyone can be my client’.     Of course, anyone can be your client, but...