Ecosystems and Audiences

I got my MBA 20 years ago. As I’m sure you know, a lot has changed since then!   It was the earliest of days of the graphical world wide web of course, but even in more standard business and marketing topics there has been an evolution.    For example, I learned about...

Should you use paid Facebook advertising?

Is your audience on Facebook? If you thought about your audience(s) over the past week you might have wondered where you might them!   There’s a good chance that most of them are on Facebook of course.   Whether they want to think about your business in the context of...

A is for Audience

I’m finding AMP: Audience. Message. Platform. to be a great way to talk about marketing communication.    To give you a concrete example, this email is going out to my email list (audience).  I know that you’ve all opted in and are interested in learning about...

Happy 4th of July!

We’re officially halfway through the year! Did you take a moment to celebrate your successes so far?    New clients?   New marketing initiatives?   New referral partners?Use this 4th of July to celebrate both your country and your own independence and successes in...

AMP it up!

Selfie from Hotel Mercure in Fontainebleau I was in Fontainebleau, France last week helping with an executive education class.  As usual, I read a lot on the plane and thought about topics to share with you. I read and thoroughly enjoyed “APE: Author, Publisher,...