What does success look like to you?

What does success look like for you?  for this quarter? for this year? for the next X years? These are questions I typically ask early on in my work with my clients.  If your goal is to add two new clients per quarter, that’s going to lead to a different...

Marketing Lessons from Beyoncé

Beyoncé by Emma Gobler (my older daughter) Feb 2014 I used to watch the Super Bowl for the commercials but then it became really easy to watch the commercials online later without sitting through the game. So now in my household, the tv comes on for the half-time...