by Lisa Cain | Jan 31, 2018 | Uncategorized
Do you watch the Super Bowl for the football? Or for the commercials? Even though I lived in the Eagles metro area for many years and they are playing this weekend, I’m still likely to skip the football and just look for the commercials online both before (yes,...
by Lisa Cain | Jan 12, 2018 | Uncategorized
Unintended consequences. While we were working on copy for an online ad, I asked my client how they wanted to be positioned. They wanted to emphasize low(est) online prices in the ad, and I suggested we emphasize their depth of knowledge. Each approach has potential...
by Lisa Cain | Jan 4, 2018 | Uncategorized
Most of those (but not all) reading thisl, live in the San Francisco Bay Area. Many of us were jolted awake last night by a 4.5-ish earthquake centered right here in Berkeley. It was felt across a wide area, but everyone and most things seem to have survived without...
