What is a CTA?

Last week I wrote about email newsletters. This week, I’m  writing about calls-to-action aka CTAs. The call to action is the reminder to your prospective client to do the thing that you want them to do.    Register, Buy, Subscribe, Donate, Call, or whatever the heck...

Share your wisdom

Owl tell you a secret  OK. It’s not really a secret. The biggest bang for your marketing effort (and expense) is most likely a regular email newsletter to your potential, current and former clients.   If you want to get fancy, you can also send client specific emails...