Outcomes, behaviors and environment.

I’ve been interested in the idea of behaviors vs outcomes for a long time.  I even wrote another blog post on this idea a few years ago. As a doctoral student working on my dissertation and other related research, I was focused on developing...
Will you watch the game? or the commercials?

Will you watch the game? or the commercials?

Do you watch the Super Bowl for the football? Or for the commercials? Even though I lived in the Eagles metro area for many years and they are playing this weekend, I’m still likely to skip the football and  just look for the commercials online both before (yes,...
Unintended consequences

Unintended consequences

Unintended consequences. While we were working on copy for an online ad, I asked my client how they wanted to be positioned.  They wanted to emphasize low(est) online prices in the ad, and I suggested we emphasize their depth of knowledge. Each approach has potential...
Shake, rattle & roll!

Shake, rattle & roll!

Most of those (but not all) reading thisl, live in the San Francisco Bay Area.  Many of us were jolted awake last night by a 4.5-ish earthquake centered right here in Berkeley.  It was felt across a wide area, but everyone and most things seem to have survived without...
New Year 2018

New Year 2018

We’re about to turn the page from 2017 to 2018. First off, thank you! This year has had some ups and downs politically and caused me to question many of my assumptions about my country. Fortunately, there were so many silver linings. From amazing work with...