Trouble sleeping? yes, this is about marketing!

A week or two ago I opened up the CVS app and saw this. I laughed out loud when it popped up! If you noticed the top left corner, the time was 5:56 AM.  I am an early riser but I rarely open the CVS app at 5:56 am and some clever marketer figured that anyone opening...

Word of the Year 2022

Happy New Year! I hope this year is starting out well for you and that you’re intention or goal-setting process is working for you. I, like many, pick both a word of the year and set up a list of goals/intentions and ideas. The word works well as a touchstone...

Marketing during COVID-times

Someone asked me recently how COVID is impacting marketing options for small businesses. One surprising aspect that I noticed is that Google Adwords are less expensive for some clients than they were before. You may have seen the news that Google’s...

What are you testing?

Last week I did a test to see if my email newsletter would have any differences in open rates/ click rates if I sent it on a Saturday vs my usual weekday selection.  Overall, my open rates were pretty close though Saturday’s was slightly lower than the other...

How are you?

Well, this year has been a doozy so far! The image above was from my last email newsletter about choosing AUDACIOUS as my word of the year. I was hoping *I* was going to be audacious this year. It looks like 2020 thought *it* was supposed to be audacious. Whoops....