How to show your clients that you’re the real deal

Scarcity?  Abundance?I’ve read dozens (and dozens) of books and probably closer to hundreds of academic research papers about consumer decision making.    So, when I see the marketing tactic of creating perceived scarcity, I recognize it right away. Like the website I...

Rainbow Connection

Rainbows are likeable. What is it about rainbows?   I pulled over to take the photo above and post it to my Facebook page.   Grown-ups were pointing and staring at it/ them (if you look carefully you’ll notice that it’s a double rainbow). For me, I think that they’re...