Marketing in the Wild: Subject Lines

by | Jan 27, 2023 | Uncategorized

  Mailchimp (and other email marketing platforms) allow you to test open rates or click rates based on Subject Lines (or other variables).  I recommend taking advantage of this if your version of Mailchimp (paid or grandfathered in with this feature) allows it so...

What marketing templates are useful to you?

by | Jan 19, 2023 | Uncategorized

  Do you have a ‘back catalog’? I think of a back catalog as the savvy and mostly still relevant information, content, templates, etc that maybe needs a little update visually or a few content edits. I’ve been going through mine and have begun...

Have you heard of ChatGPT

by | Jan 10, 2023 | Uncategorized

I asked ChatGPT “Explain what ChatGPT is and how it can be used for small business marketing” Here’s the answer it gave me: “Chatgpt (short for “chat generation pre-training”) is a state-of-the-art language processing tool developed...