Marketing in the Wild: No New Customers!

Can you guess what kind of business this is?   The first thing that comes to my mind is they have some kind of capacity constraint. Maybe it’s a self-imposed capacity constraint, like they want to leave their shop at a decent hour or maybe they don’t have...

Springtime in France- COVID challenges

If you’ve been here for a while you know that I help with an Executive Education course that’s put on by INSEAD at their campuses in Fontainebleau, France, and Singapore. The pandemic shut down both classes in 2020 and we did an online version in October...