Marketing during COVID-times

Someone asked me recently how COVID is impacting marketing options for small businesses. One surprising aspect that I noticed is that Google Adwords are less expensive for some clients than they were before. You may have seen the news that Google's search revenues are...

read more

What are you testing?

Last week I did a test to see if my email newsletter would have any differences in open rates/ click rates if I sent it on a Saturday vs my usual weekday selection.  Overall, my open rates were pretty close though Saturday's was slightly lower than the other one....

read more

How are you?

Well, this year has been a doozy so far! The image above was from my last email newsletter about choosing AUDACIOUS as my word of the year. I was hoping *I* was going to be audacious this year. It looks like 2020 thought *it* was supposed to be audacious. Whoops. I'll...

read more

Mystery Box

My first "Mystery Box" from an online clothing shop arrived the other day. I'd never bought one before (from any shop) but it was a brand I'd been curious about (Universal Standard, if you're wondering) and the price was good at just $55 for three tops. When I opened...

read more

A Year Ago- COVID

A year ago today,  I had my last in-person client meeting. A few weeks earlier, I was starting to think about how the coronavirus might impact a client's live event they were planning for late-March 2020.  By March 2nd, I recommended he considering postponing it.   He...

read more

February 17

We're now well into the third week of February.   I no longer have that "New Year" energy, and I'm guessing you don't have it either. Over the years, I've learned several ways to keep taking action towards my goals even if I don't have the energetic boost that comes...

read more

Valentines Day / Presidents Day /

What can we talk about? As we try and stay in front of prospective clients via social media, email marketing, and blogs, often one of the biggest challenges is coming up with the topics. On the Free Q&A I hosted this past Tuesday, we brainstormed some ideas. First...

read more

Learning Edge.

What's your learning edge? I had a check-in with a long-ago client recently and realized that in many ways, my work today isn't that different from when I worked with her 9 or 10 years ago.  I meet with my clients, we review and update their marketing strategies and...

read more

Politics In Marketing.

You've probably noticed that I'm quite open about my politics in both my business and my personal life.  I do recognize the privilege of being able to be open- I don't need thousands of clients to be successful in my business and there are plenty of small business...

read more

First Marketing Research Email

I've been hanging out on Google Scholar looking for academic research that is useful for small business owners. Admittedly, there's a lot that is not.  Some of this is structural due to the time lags between the experiment or data collection, the first draft, and the...

read more