Learning Edge.

What’s your learning edge? I had a check-in with a long-ago client recently and realized that in many ways, my work today isn’t that different from when I worked with her 9 or 10 years ago.  I meet with my clients, we review and update their marketing...

Politics In Marketing.

You’ve probably noticed that I’m quite open about my politics in both my business and my personal life.  I do recognize the privilege of being able to be open- I don’t need thousands of clients to be successful in my business and there are plenty of...

First Marketing Research Email

I’ve been hanging out on Google Scholar looking for academic research that is useful for small business owners. Admittedly, there’s a lot that is not.  Some of this is structural due to the time lags between the experiment or data collection, the first...

Happy Holidays with PagePoint

You may know just one of our companies – or both!   We’ve been helping clients with website development and marketing consulting for nearly twenty of the 25 years we’ve been married. We’re grateful for our clients, colleagues, friends, and family as...