Trouble sleeping? yes, this is about marketing!

A week or two ago I opened up the CVS app and saw this. I laughed out loud when it popped up! If you noticed the top left corner, the time was 5:56 AM.  I am an early riser but I rarely open the CVS app at 5:56 am and some clever marketer figured that anyone opening...

Word of the Year 2022

Happy New Year! I hope this year is starting out well for you and that you’re intention or goal-setting process is working for you. I, like many, pick both a word of the year and set up a list of goals/intentions and ideas. The word works well as a touchstone...