$196.54 or $199 or $200? Pricing quirks.

I’m working on my Pricing for Profits online class this month and revisiting some of the primary research done in the field. I’m feeling a little bit like I’m back in grad school as I do some literature review of the work done on when and why to choose “just-below”...

Can doing my marketing be fun? Of course!

How is it going so far this year? Are you working your marketing plan? Do you have a plan yet? I offered several free consultations last week and worked with new clients who are ready to make 2015 their best ever. I love that feeling of promise and mapping out the...

I picked my word of the year!

 Lisa Cain Have you made any resolutions yet? For your personal life? For your business life? This will be the fifth year in a row that I’ve picked a theme word for my year. 2011 was YES! 2012 was LEAP for my business (it was a leap year after all) and PRACTICE for my...