A friend and former client posted on Facebook that she had just arrived in Cherbourg, France.  I immediately thought of parapluies (umbrellas) and then my mind went to the movie (see the poster above).  I was not yet born when this movie was released in 1964, but I...

What does success look like for you?  for this quarter? for this year? for the next X years? These are questions I typically ask early on in my work with my clients.  If your goal is to add two new clients per quarter, that's going to lead to a different marketing...

Beyoncé by Emma Gobler (my older daughter) Feb 2014 I used to watch the Super Bowl for the commercials but then it became really easy to watch the commercials online later without sitting through the game. So now in my household, the tv comes on for the half-time...

I'll start with the confession.  I started this newsletter in September. It sat in my Mailchimp campaigns list untouched for weeks and weeks.  As weeks turned into months, it was easier to forget about it than to remind you (and me) that I don't always follow my own...

It's back to school time!   Or back from vacation time!  Or perhaps both. I love the sense of a fresh start that September brings to both the academic environment and to the business one.  Clients are back from vacations, prospects are ready to finish the year strong...

I know that every year I'm blown away by how quickly we get through the end of June! This year was no exception. How's your year going? Are you on track to meet your business goals? Your personal goals? Mid-year is a great time to take stock and course correct if...

A picture is worth a thousand words.   Years ago when I was working on my MBA, our management strategy professor required us to do a case analysis using no words- just a single image.   He argued that a picture is worth a thousand words.   I'd say he was ahead of the...

Leverage.  Make money while you sleep.  Recurring revenue models. For the small, local service business owner, all of the above seem like a bit of a pipe dream.   Part of our success is working with clients (or patients) individually (or in small groups) and...

Many of my clients are interested in testing and implementing online advertising campaigns.  There are many options available including the three I'll review here as well as Yelp and the new Amazon Services and plenty of others.  I am focusing on Google, Facebook, and...

I started writing this from the Wharton campus in San Francisco.  There's an incredible view of the Bay and the Bay Bridge through the office window.  I can see the Campanile and the Claremont Hotel from there. And then I got distracted.  For nearly two weeks.  But,...