Her fans were now even more excited about her Super Bowl performance and more likely to make sure they tune in. She, of course, rocked her performance and that half-time show was immediately followed by an ad that announced (for the first time) her upcoming live concerts with pre-sale starting the next day for most of the venues.
Wherever you are on the quality of the music, the political aspects of the music or performance, etc, the marketing efficacy was really a thing of beauty. And the way she and her team are able to keep things under wraps for an even bigger impact is also incredibly impressive.
The blend of anticipation, performance, and captive audience, for maximum impact were stellar. Now, most of us do not have the resources of Beyoncé to pull off a launch quite like hers! But, how do you launch your new offers? Your new ventures? Are there lessons you can take from this example?