I love Mailchimp. As much as a monkey loves bananas (well, most likely). I’ve used a few other email marketing systems over the years for clients who have already had accounts with others (Constant Contact, Aweber, iContact, etc.)   I prefer Mailchimp for clients who...

Reviewing Hangouts on Air A few weeks ago, I experimented with Google Hangouts on Air (HOA). HOA is a video chat that is broadcast live and automatically recorded and posted to your Youtube account/channel. I invited people from this email list to join in and be...

Hi from Fontainebleau! I usually come here in June but we've adjusted our schedule this year and I'm here in early March.   As we head towards the end of the first quarter and with the extra downtime between classes, I'm looking over my goals for the first few months....

A few of my favorite things Starts at 2min 11sec. I just wrote up a summary of some of my favorite tools and the ones I often recommend to clients.   I'll put the spotlight on Google Apps in this email, but will give you more info about the others over the next few...

  Join me in my next adventure!   Have you tried a Google Hangout on Air?   It's a way to invite the public to watch your interview or group chat. I'd love to chat with YOU about YOUR business for 15 minutes on my first Hangout on Air.  Are you available on...

#nationalpizzaday    #valentinesday    #nationalumbrelladay Keeping track of the calendar and the marketing opportunities afforded by the special days we celebrate (or make up to celebrate) can be a good fit for some businesses.  Do you pay attention to those...

Years ago, I used to record the SuperBowl on VHS tape.   Not to watch the game, but to be able to fast forward through those to watch the commercials (and show them to my students). Of course, these days I can find them on Youtube or compiled on other websites. I have...

Process vs. product. Behavior vs. Outcome. I ran across the idea of using an analog task list (plus more) system called Bullet Journal this past week. I love making lists and have long-wondered about the relationship between writing something with pen and paper and...

I’m working on my Pricing for Profits online class this month and revisiting some of the primary research done in the field. I’m feeling a little bit like I’m back in grad school as I do some literature review of the work done on when and why to choose “just-below”...

How is it going so far this year? Are you working your marketing plan? Do you have a plan yet? I offered several free consultations last week and worked with new clients who are ready to make 2015 their best ever. I love that feeling of promise and mapping out the...