Where did all the fun ads go?
Years ago, I used to record the SuperBowl on VHS tape. Not to watch the game, but to be able to fast forward through those to watch the commercials (and show them to my students). Of course, these days I can find them on Youtube or compiled on other websites. I have...
What are your daily rituals, lists, processes and behaviors?
Process vs. product. Behavior vs. Outcome. I ran across the idea of using an analog task list (plus more) system called Bullet Journal this past week. I love making lists and have long-wondered about the relationship between writing something with pen and paper and...
$196.54 or $199 or $200? Pricing quirks.
I’m working on my Pricing for Profits online class this month and revisiting some of the primary research done in the field. I’m feeling a little bit like I’m back in grad school as I do some literature review of the work done on when and why to choose “just-below”...
Can doing my marketing be fun? Of course!
How is it going so far this year? Are you working your marketing plan? Do you have a plan yet? I offered several free consultations last week and worked with new clients who are ready to make 2015 their best ever. I love that feeling of promise and mapping out the...
I picked my word of the year!
Lisa Cain Have you made any resolutions yet? For your personal life? For your business life? This will be the fifth year in a row that I’ve picked a theme word for my year. 2011 was YES! 2012 was LEAP for my business (it was a leap year after all) and PRACTICE for my...
What do you do when you get distracted?
Some weeks are harder. I push to get a newsletter out every single week as I know that consistent advice and reminders to my audience are important for my business. But some weeks are harder and nothing comes immediately to mind. Or sometimes too many things come...
Publish on LinkedIn
I had a guest speaker who is a senior content marketing manager at LinkedIn come to my class last night and he confirmed that the LinkedIn long form post is now available to EVERYONE! Have you tried it? Did you notice it? I’ve had it for several months and it’s...
Is it too early to start thinking about 2015?
2015. I just finished up a consulting project for one of my corporate clients to help them size and allocate their sales force for 2015. Most of my solopreneur clients aren’t yet thinking about 2015, but I’m going to challenge you to start soon. What are you keeping...
Email works. Don’t forget about it.
Email is likely the BEST platform for delivering YOUR message. Of all the things that I recommend to my clients, the most impactful over the long run is email marketing. Not just one email. But, ongoing communication with your target audience through their inbox....
I love the fall! and school!
Back to School! My daughters went back to school last week. I start teaching my Advertising & Social Media Marketing course next week at Mills. And, I signed up for a workshop about referral marketing for the week of September 15th. I love to learn and I...