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Email is likely the BEST platform for delivering YOUR message.
Of all the things that I recommend to my clients, the most impactful over the long run is email marketing.
Not just one email. But, ongoing communication with your target audience through their inbox.
Social media may seem sexier, but ultimately, reminding people regularly in a venue in which they’re a bit more captive, works better. And, there is still power in it even if they don’t open it and read it. Just seeing your name in their inbox gives you an edge when it comes to recall and recognition.
Are you using email marketing?
Are you stuck on figuring out the technology part of it?
Do you want advice on implementing a more effective way?