What does success look like to you?

What does success look like for you?  for this quarter? for this year? for the next X years? These are questions I typically ask early on in my work with my clients.  If your goal is to add two new clients per quarter, that’s going to lead to a different...

Marketing Lessons from Beyoncé

Beyoncé by Emma Gobler (my older daughter) Feb 2014 I used to watch the Super Bowl for the commercials but then it became really easy to watch the commercials online later without sitting through the game. So now in my household, the tv comes on for the half-time...

Confessions, resolutions and seeing the light!

I’ll start with the confession.  I started this newsletter in September. It sat in my Mailchimp campaigns list untouched for weeks and weeks.  As weeks turned into months, it was easier to forget about it than to remind you (and me) that I don’t always...

Back to school, 2015.

It’s back to school time!   Or back from vacation time!  Or perhaps both. I love the sense of a fresh start that September brings to both the academic environment and to the business one.  Clients are back from vacations, prospects are ready to finish the year...