Marketing during COVID-times

Someone asked me recently how COVID is impacting marketing options for small businesses. One surprising aspect that I noticed is that Google Adwords are less expensive for some clients than they were before. You may have seen the news that Google’s...

What are you testing?

Last week I did a test to see if my email newsletter would have any differences in open rates/ click rates if I sent it on a Saturday vs my usual weekday selection.  Overall, my open rates were pretty close though Saturday’s was slightly lower than the other...

How are you?

Well, this year has been a doozy so far! The image above was from my last email newsletter about choosing AUDACIOUS as my word of the year. I was hoping *I* was going to be audacious this year. It looks like 2020 thought *it* was supposed to be audacious. Whoops....

Mystery Box

My first “Mystery Box” from an online clothing shop arrived the other day. I’d never bought one before (from any shop) but it was a brand I’d been curious about (Universal Standard, if you’re wondering) and the price was good at just $55...

A Year Ago- COVID

A year ago today,  I had my last in-person client meeting. A few weeks earlier, I was starting to think about how the coronavirus might impact a client’s live event they were planning for late-March 2020.  By March 2nd, I recommended he considering postponing...

February 17

We’re now well into the third week of February.   I no longer have that “New Year” energy, and I’m guessing you don’t have it either. Over the years, I’ve learned several ways to keep taking action towards my goals even if I...