Will you watch the game? or the commercials?
Do you watch the Super Bowl for the football? Or for the commercials? Even though I lived in the Eagles metro area for many years and they are playing this weekend, I'm still likely to skip the football and just look for the commercials online both before (yes, there...
Unintended consequences
Unintended consequences. While we were working on copy for an online ad, I asked my client how they wanted to be positioned. They wanted to emphasize low(est) online prices in the ad, and I suggested we emphasize their depth of knowledge. Each approach has potential...
Shake, rattle & roll!
Most of those (but not all) reading thisl, live in the San Francisco Bay Area. Many of us were jolted awake last night by a 4.5-ish earthquake centered right here in Berkeley. It was felt across a wide area, but everyone and most things seem to have survived without...
New Year 2018
We're about to turn the page from 2017 to 2018. First off, thank you! This year has had some ups and downs politically and caused me to question many of my assumptions about my country. Fortunately, there were so many silver linings. From amazing work with clients to...
Design Thinking and Learning
I attended a workshop on Design Thinking/Human Centered Design at the d.school at Stanford last week. I was familiar with some basic concepts already but it was terrific to work through the process in a learning environment with great faciliatators (and I was...
Always changing!
Noooo... not the "Take the Tour" message! This is not what you want to see when you're prepping for your upcoming workshops on Facebook Advertising that start next week! Of course, that's what happens with all of the software as a service (SaaS) platforms that modern...
Champion 2017!
Happy New Year! As many of you know, I choose a word of the year to set my intentions instead of doing New Year's resolutions. This year was a challenging one for me because of my liberal values and the political situation here in the United States. I'm usually full...
Marketing Mojo for 2017
We're heading into the last month of 2016. And 2017 is around the corner. Did you achieve the goals you set out for your business? Did you plan your work and work your plan? Did your services, your marketing, your communications match your brand promise? Was it all...
Giving Thanks, 2016
Thanksgiving has always been my favorite holiday. I love the food and the family and the moment for some gratitude. As many of you know my politics, this year is a tougher one for me than most but I'm reminded of the many things for which I am grateful. My family,...
Can you pre-suade?
As many of you know, I love books about consumer decision-making. I also do a lot of catch up reading when I travel. I'm here in Singapore on my annual trip to assist in a Wharton/INSEAD course, Leading the Effective Sales Force, and I'm catching up on my reading. On...