I've been hanging out on Google Scholar looking for academic research that is useful for small business owners. Admittedly, there's a lot that is not.  Some of this is structural due to the time lags between the experiment or data collection, the first draft, and the...

You may know just one of our companies – or both!   We've been helping clients with website development and marketing consulting for nearly twenty of the 25 years we've been married. We're grateful for our clients, colleagues, friends, and family as we wrap up the...

I usually send my Word of the Year email and wish folks a Happy New Year in early January.   This year, I think we're all ready to get to 2021 as soon as we can! I had a tough time choosing a word this year (as I did last year).  There is still uncertainty with how...

We're a little over a month away from my favorite holiday of the year- Thanksgiving! We usually host a crowd of at least 15 and sometimes more than 20.  I just checked my Thanksgiving folder on Google drive and it looks like we've hosted all but 3 of them since 2006!...

Six months in to the pandemic, it's very clear that we're in for a much longer haul than we initially expected when shelter-in-place started in mid-March.  How has the new normal for your business evolved? Over these past six months, I've seen lots of creativity from...

I woke up early this morning for my weekly BNI (Business Networking International) meeting.  As I was getting ready, the sky wasn't getting any lighter.  In fact, as our meeting started at 7:30am it was still quite dark and seemed even darker when we wrapped up at...

I cried this morning. I overheard part of the acceptance speech from last night's RNC on a radio program and I walked out of the room. I sat at our dining room table and a wave of sadness hit me and I cried. I have noticed that smoky days make me more vulnerable to...

Hi! One of the most popular topics that I teach is Mailchimp. I've been using it for nearly 10 years. (I just went and checked when I sent my first one out and it was in December of 2010!)   Way back then there were other players that had similar and some even better...

Today, I received emails from two different major retailers pitching back-to-school clothing and supplies. Of course, they both mention that whatever school will look like, you can still use some new clothes and accessories. Neither shows a kid inside a classroom. The...