One of the first questions I ask potential clients is ‘what is your capacity?’    Are you half-full?  Close to full?  Closer to empty?While this might not seem like a typical marketing question, it does give a lot of insight intohow to move forward with the marketing...

One of the most fascinating aspects of marketing to me is the way thathuman psychology changes how we respond to marketing tactics.   Pricing is particularly interesting because economists tell us that we’re all supposed to beprofit-maximizing automatons and want...

Try the pen in the other hand…   Last week I wrote about the book that I read on the way to Philadelphia… today, it’s about the book I read on the way back! It was a quick read.. “Thought Revolution” by William A. Donius. The main premise is that you can access your...

My BNI Chapter I’m writing this from my hotel room in the Steinberg Conference Center at the University of Pennsylvania. I’m here helping with a Wharton Executive Education class this week. On the flight over these great United States, I read “Networking is a Contact...

Did you know that I was a chemical engineering major as an undergrad?     While I don’t mess with test tubes in a lab anymore, I do believe in continually testing marketing efforts.   For example,  you are receiving this newsletter on a Wednesday and last week’s was...

Last week I gave a concrete example of when you might want to bundle your services to net more profits. Today, I’m going to talk about when you might want to unbundle. First, what do I mean by unbundling? It’s charging a base price and then offering additional options...

I recently posted on the MarketingU Facebook page about a quick way to calculate your max income if you’re trading hours for dollars. The take-away was that it’s a good idea to identify other ways to add value to your clients beyond an hourly rate so your income level...

Image:Silhouettes Of Couple Jumping by Tanatat from FreeDigitalPhotos.net 2012 was a Leap Year.   Did you leap?  In your life? In your business? Do you make resolutions or choose a guiding word for each year?  I’ve been doing the latter for a few years now and have...

Black Friday, Cyber-Monday, are you shopped out yet?  In my community and across the country as indicated by my clipping from the images I got when I searched on “Shop Local”, there is a push forspending your money with small, local businesses. This past weekend, I...

This is about one of the most commonly used marketing media vehicles for large consumer businesses- television.  2012 is the first year that the raw number of US households with televisions declined. Really. Of course, today, just because a household doesn’t have a...