I recently posted on the MarketingU Facebook page about a quick way to calculate your max income if you’re trading hours for dollars. The take-away was that it’s a good idea to identify other ways to add value to your clients beyond an hourly rate so your income level...

Image:Silhouettes Of Couple Jumping by Tanatat from FreeDigitalPhotos.net 2012 was a Leap Year.   Did you leap?  In your life? In your business? Do you make resolutions or choose a guiding word for each year?  I’ve been doing the latter for a few years now and have...

Black Friday, Cyber-Monday, are you shopped out yet?  In my community and across the country as indicated by my clipping from the images I got when I searched on “Shop Local”, there is a push forspending your money with small, local businesses. This past weekend, I...

This is about one of the most commonly used marketing media vehicles for large consumer businesses- television.  2012 is the first year that the raw number of US households with televisions declined. Really. Of course, today, just because a household doesn’t have a...

One of the best books that I’ve read in a while is Predictably Irrational by Dan Ariely. The premise is that while we don’t behave the way that economists would expect us to if we were simply profit-maximizing robots, we are still predictable in our irrational...

Let me tell you about my love affair.   I love coffee. I have gone the decaf route a few times in my life (most recently a few months ago) and each time I’ve missed that extra bite (and kick) that the real stuff has.    So, I’m back on the real stuff; buying...

I taught the first (of a series of two) Social Media Mastery workshop this week and one of my home-grown models was part of the curriculum: VISIBILITY  +   CREDIBILITY  + PERSONALITY  = PROFITABILITY If you’re familiar with Dr. Ivan Misner of BNI fame, you might...

So, although I only have one ‘calendar’ and I’m a fan of Google Cal in case you were wondering. I have lots of sub- calendaring that needs to get done so that I can have the terrific year that I want. In mid-September (after my summer wasn’t quite as stellar as I had...

Delivering Happiness (DH) was written by Tony Hsieh (CEO of Zappos) I read DH back in May. It was the first pick of the newly launched Biz-erkeley Book Club and I was excited to read it even though I wasn’t a Zappos customer. I’m one of the odd women who doesn’t adore...

I work with many small business owners and when I start talking about ideal clients and target audiences I know that 9 times out of 10, I’m going to hear something like ….   ‘well, anyone can be my client’.     Of course, anyone can be your client, but...