by Lisa Cain | Nov 27, 2012 | Uncategorized
Black Friday, Cyber-Monday, are you shopped out yet? In my community and across the country as indicated by my clipping from the images I got when I searched on “Shop Local”, there is a push forspending your money with small, local businesses. This past weekend, I...
by Lisa Cain | Nov 6, 2012 | Uncategorized
This is about one of the most commonly used marketing media vehicles for large consumer businesses- television. 2012 is the first year that the raw number of US households with televisions declined. Really. Of course, today, just because a household doesn’t have a...
by Lisa Cain | Apr 9, 2012 | Uncategorized
One of the best books that I’ve read in a while is Predictably Irrational by Dan Ariely. The premise is that while we don’t behave the way that economists would expect us to if we were simply profit-maximizing robots, we are still predictable in our irrational...
by Lisa Cain | Mar 16, 2012 | Uncategorized
Let me tell you about my love affair. I love coffee. I have gone the decaf route a few times in my life (most recently a few months ago) and each time I’ve missed that extra bite (and kick) that the real stuff has. So, I’m back on the real stuff; buying...
by Lisa Cain | Jan 12, 2012 | Uncategorized
I taught the first (of a series of two) Social Media Mastery workshop this week and one of my home-grown models was part of the curriculum: VISIBILITY + CREDIBILITY + PERSONALITY = PROFITABILITY If you’re familiar with Dr. Ivan Misner of BNI fame, you might...
by Lisa Cain | Dec 29, 2011 | Uncategorized
So, although I only have one ‘calendar’ and I’m a fan of Google Cal in case you were wondering. I have lots of sub- calendaring that needs to get done so that I can have the terrific year that I want. In mid-September (after my summer wasn’t quite as stellar as I had...
