by Lisa Cain | Oct 15, 2014 | Uncategorized
I had a guest speaker who is a senior content marketing manager at LinkedIn come to my class last night and he confirmed that the LinkedIn long form post is now available to EVERYONE! Have you tried it? Did you notice it? I’ve had it for several months and it’s...
by Lisa Cain | Oct 9, 2014 | Uncategorized
2015. I just finished up a consulting project for one of my corporate clients to help them size and allocate their sales force for 2015. Most of my solopreneur clients aren’t yet thinking about 2015, but I’m going to challenge you to start soon. What are you keeping...
by Lisa Cain | Sep 26, 2014 | Uncategorized
Email is likely the BEST platform for delivering YOUR message. Of all the things that I recommend to my clients, the most impactful over the long run is email marketing. Not just one email. But, ongoing communication with your target audience through their inbox....
by Lisa Cain | Sep 5, 2014 | Uncategorized
Back to School! My daughters went back to school last week. I start teaching my Advertising & Social Media Marketing course next week at Mills. And, I signed up for a workshop about referral marketing for the week of September 15th. I love to learn and I...
by Lisa Cain | Aug 28, 2014 | Uncategorized
Long form? Short form? What kind of content works best? Louis Henry Sullivan, the famous architect, once said: “Form ever follows function.” Although, he was referring to design and architecture, I think it holds in content marketing too! What is the function of...
by Lisa Cain | Aug 21, 2014 | Uncategorized
Deadlines & urgency. I procrastinate. And my guess is that you also procrastinate. Really, the only person I know who doesn’t procrastinate (much) is my seventeen year old daughter and I’m honestly not sure how she was spared the gene since the rest of us have it!...
