Marketing Lessons from Beyoncé

Beyoncé by Emma Gobler (my older daughter) Feb 2014 I used to watch the Super Bowl for the commercials but then it became really easy to watch the commercials online later without sitting through the game. So now in my household, the tv comes on for the half-time...

Confessions, resolutions and seeing the light!

I’ll start with the confession.  I started this newsletter in September. It sat in my Mailchimp campaigns list untouched for weeks and weeks.  As weeks turned into months, it was easier to forget about it than to remind you (and me) that I don’t always...

Back to school, 2015.

It’s back to school time!   Or back from vacation time!  Or perhaps both. I love the sense of a fresh start that September brings to both the academic environment and to the business one.  Clients are back from vacations, prospects are ready to finish the year...

Midyear Course Correction?

I know that every year I’m blown away by how quickly we get through the end of June! This year was no exception. How’s your year going? Are you on track to meet your business goals? Your personal goals? Mid-year is a great time to take stock and course...

Udemy for recurring revenue?

Leverage.  Make money while you sleep.  Recurring revenue models. For the small, local service business owner, all of the above seem like a bit of a pipe dream.   Part of our success is working with clients (or patients) individually (or in small groups) and...