Marketing in the Wild. Thanksgiving in September

Thanksgiving in September? This email arrived in my inbox on Sunday, September 11th. September 11th is a full 74 days before Thanksgiving this year. And there are many holidays before Thanksgiving! I celebrate the Jewish High Holidays, Halloween, some fall birthdays,...

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Marketing in the Wild: LinkedIn edition

I received these messages last weekend.  Needless to say, I didn't respond. I'm not sure if they were entirely automated or if a real person (or their authorized agent in a timezone where it wasn't Saturday or Sunday around 8pm) was sending them to me. While I agree...

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Small But Mighty!

You're your own boss!  Yay! You're your own boss!  Ugh! One of the toughest parts of being a solopreneur or small business owner is the lack of colleagues and community.  Family and friends can cheer you on, but they might not fully 'get it' if they don't also have a...

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Feedback needed- should I use AF?

Edgy in a good way? or too much? I'm contemplating building an online community for small business owners and considering these names. Obviously more edgy than my usual branding but honestly, I'm feeling edgier and less constrained right now! Plus I want to have fun...

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Happy June

Yep, we're almost halfway through the year! Is it going well for you?  Do you need to take a pause to review what's working? what's not working?  Do you need to engage in some planning for a terrific second half of the year? I've got some upcoming workshops (one...

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Marketing in the Wild: How far can you extend a brand?

I love all things home and interior design/ DIY and follow several designers on Instagram and watch their shows on HGTV, Discovery+, etc,  Jean Stoffer, who I follow, has a TV series called The Established Home and was also highlighted in another series called "A...

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Marketing in the Wild: No New Customers!

Can you guess what kind of business this is?   The first thing that comes to my mind is they have some kind of capacity constraint. Maybe it's a self-imposed capacity constraint, like they want to leave their shop at a decent hour or maybe they don't have enough...

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Springtime in France- COVID challenges

If you've been here for a while you know that I help with an Executive Education course that's put on by INSEAD at their campuses in Fontainebleau, France, and Singapore. The pandemic shut down both classes in 2020 and we did an online version in October 2021.  We...

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