Consumer Segmentation
Last Wednesday was the "Let's Soar in 2024" Workshop! I had a great time working on updating all of my content for the workshop and wanted to share some things that seemed to resonate well with our participants. I spent about 20 minutes or so talking about target...
Marketing in the Wild: Barbie Edition
I saw the Barbie movie this week. What a marketing phenomenon! Not only the ticket sales and the lead-up, etc. but the merch. I found this surprise on Amazon. It doesn't launch until next year, but they're offering Pre-Orders now. Are you planning your offers for...
Letter to myself…
You probably know that I love Bullet Journals and Planners and Visioning and Word of the Year! This past New Year's planner set-up included a letter to myself to read at the end of the year. I included all the goals I had set and wrote as if I were celebrating...
Michaels’ Makerplace
I just got this email today from Michaels. It looks like they will be competing with Etsy in the handmade items world. They will also encourage selling courses and (probably key for Michaels) having members share "How-Tos with income-generating, shoppable supply...
Milestones and Memories
As you can tell from above, I've already had an eventful summer! I love to focus on the small moments and find gratitude in them as they are more frequent than the big events! However, let's be honest, the big moments and milestones are memorable and...
We're about to enter June and that means we're approaching the halfway mark of 2023. I like to use these milestones to help me stay on track and keep my momentum going. I find that it's also helpful to my clients when they take a moment to reflect on what's worked...
A little riff on jaunts and posts
I get Gretchen Rubin's (author of several books including The Happiness Project) weekly newsletter. This week she wrote "A quest is more fun than a jaunt.." when describing her daily visits to the Met museum. That got me to thinking, is a quest more fun than a jaunt?...
Here’s what I’m reading… how about you?
What's on your reading list these days? Also, 'how' are you reading? I'm fascinated by my own modes of reading lately. I didn't use to listen to audiobooks very often but I now walk for about 40 minutes every day and listening to podcasts and audiobooks has become...
Marketing in the Wild: Subject Lines
Mailchimp (and other email marketing platforms) allow you to test open rates or click rates based on Subject Lines (or other variables). I recommend taking advantage of this if your version of Mailchimp (paid or grandfathered in with this feature) allows it so...
What marketing templates are useful to you?
Do you have a 'back catalog'? I think of a back catalog as the savvy and mostly still relevant information, content, templates, etc that maybe needs a little update visually or a few content edits. I've been going through mine and have begun creating some...