I get Gretchen Rubin's (author of several books including The Happiness Project) weekly newsletter. This week she wrote "A quest is more fun than a jaunt.." when describing her daily visits to the Met museum. That got me to thinking, is a quest more fun than a jaunt?...

What's on your reading list these days?  Also, 'how' are you reading? I'm fascinated by my own modes of reading lately.  I didn't use to listen to audiobooks very often but I now walk for about 40 minutes every day and listening to podcasts and audiobooks has become...

  Mailchimp (and other email marketing platforms) allow you to test open rates or click rates based on Subject Lines (or other variables).  I recommend taking advantage of this if your version of Mailchimp (paid or grandfathered in with this feature) allows it so...

  Do you have a 'back catalog'? I think of a back catalog as the savvy and mostly still relevant information, content, templates, etc that maybe needs a little update visually or a few content edits. I've been going through mine and have begun creating some...

I asked ChatGPT "Explain what ChatGPT is and how it can be used for small business marketing" Here's the answer it gave me: "Chatgpt (short for "chat generation pre-training") is a state-of-the-art language processing tool developed by OpenAI. It is a variant of the...

What inspires you for this new year? Yep, inspire is my word for 2023! I picked it because I want to be inspired and I also want to (hopefully) inspire others this year. One vehicle for both is the Small But Mighty business community.  I've already been inspired by...

It's one of my favorite times of the year. There is the busyness of planning, prepping, and cooking. But, then there's this moment when I'm at the table after the turkey and sides, but before dessert, when I pause and look around and feel so incredibly grateful to be...

Tell me about your first... target audience! One of the tenets of marketing is to identify your target audience and build your marketing mix to meet their needs and wants. Honing in on this target audience can be harder than it seems when you believe that you can help...

taking a standand adding context.  It's been a busy and challenging week for marketers and companies associated with Kanye West.  Most organizations have parted ways in quick posts on social media or press releases. Some have gotten grief for taking a few days too...

Are you inspired by Fall? I've always loved Fall- the beginning of school, the Jewish New Year, a reset in a lot of ways. I'm ready to add more things to my schedule and bring a strong finish to the last quarter of the year!  (And, I'm even beginning to think about...