by Lisa Cain | May 14, 2015 | Uncategorized
Many of my clients are interested in testing and implementing online advertising campaigns. There are many options available including the three I’ll review here as well as Yelp and the new Amazon Services and plenty of others. I am focusing on Google,...
by Lisa Cain | May 8, 2015 | Uncategorized
I started writing this from the Wharton campus in San Francisco. There’s an incredible view of the Bay and the Bay Bridge through the office window. I can see the Campanile and the Claremont Hotel from there. And then I got distracted. For nearly two weeks....
by Lisa Cain | Apr 22, 2015 | Uncategorized
I’ve been coming back to the idea that it makes more sense to put the short-term focus on behaviors rather than outcomes. The things you can DO, rather than what you want to achieve from doing them. So for example, my monthly goals list for April is about...
by Lisa Cain | Apr 15, 2015 | Uncategorized
Last week I wrote about keeping things tiny (habits), this week, it’s about playing big. Or not. I read Playing Big by Tara Mohr several months ago. I enjoyed her style and the message but I’ve been struggling with understanding the message for ME. I...
by Lisa Cain | Apr 7, 2015 | Uncategorized
I’ve finished two books and I’m half-way through a third about habits. The research is really taking leaps in this area though honestly, Ben Franklin, knew quite a bit about making good habits back in his day. Through the many pages that I’ve read,...
by Lisa Cain | Mar 24, 2015 | Uncategorized
Next week we’ll be visiting a couple of the colleges that accepted my daughter. Fortunately, and through lots of hard work on her part, she has some very good options to consider. As we revisit these campuses, the main thing we’ll be looking for is...
