by Lisa Cain | Jan 8, 2013 | Uncategorized
Last week I gave a concrete example of when you might want to bundle your services to net more profits. Today, I’m going to talk about when you might want to unbundle. First, what do I mean by unbundling? It’s charging a base price and then offering additional options...
by Lisa Cain | Jan 6, 2013 | Uncategorized
I recently posted on the MarketingU Facebook page about a quick way to calculate your max income if you’re trading hours for dollars. The take-away was that it’s a good idea to identify other ways to add value to your clients beyond an hourly rate so your income level...
by Lisa Cain | Dec 4, 2012 | Uncategorized
Image:Silhouettes Of Couple Jumping by Tanatat from FreeDigitalPhotos.net 2012 was a Leap Year. Did you leap? In your life? In your business? Do you make resolutions or choose a guiding word for each year? I’ve been doing the latter for a few years now and have...
by Lisa Cain | Nov 27, 2012 | Uncategorized
Black Friday, Cyber-Monday, are you shopped out yet? In my community and across the country as indicated by my clipping from the images I got when I searched on “Shop Local”, there is a push forspending your money with small, local businesses. This past weekend, I...
by Lisa Cain | Nov 6, 2012 | Uncategorized
This is about one of the most commonly used marketing media vehicles for large consumer businesses- television. 2012 is the first year that the raw number of US households with televisions declined. Really. Of course, today, just because a household doesn’t have a...
