by Lisa Cain | Jan 12, 2018 | Uncategorized
Unintended consequences. While we were working on copy for an online ad, I asked my client how they wanted to be positioned. They wanted to emphasize low(est) online prices in the ad, and I suggested we emphasize their depth of knowledge. Each approach has potential...
by Lisa Cain | Jan 4, 2018 | Uncategorized
Most of those (but not all) reading thisl, live in the San Francisco Bay Area. Many of us were jolted awake last night by a 4.5-ish earthquake centered right here in Berkeley. It was felt across a wide area, but everyone and most things seem to have survived without...
by Lisa Cain | Dec 17, 2017 | Uncategorized
We’re about to turn the page from 2017 to 2018. First off, thank you! This year has had some ups and downs politically and caused me to question many of my assumptions about my country. Fortunately, there were so many silver linings. From amazing work with...
by Lisa Cain | Jul 21, 2017 | Uncategorized
I attended a workshop on Design Thinking/Human Centered Design at the d.school at Stanford last week. I was familiar with some basic concepts already but it was terrific to work through the process in a learning environment with great faciliatators (and I was...
by Lisa Cain | Jan 12, 2017 | Uncategorized
Noooo… not the “Take the Tour” message! This is not what you want to see when you’re prepping for your upcoming workshops on Facebook Advertising that start next week! Of course, that’s what happens with all of the software as a service...
