I just finished up a consulting project for one of my corporate clients to help them size and allocate their sales force for 2015. Most of my solopreneur clients aren’t yet thinking about 2015, but I’m going to challenge you to start soon.
What are you keeping the same? What are you changing? Where will your revenue come from?
I make spreadsheets each year and outline where my revenue will come from each month of the upcoming year.
Will I offer workshops?
Will I offer consulting packages? How many of each type?
Which months will I be traveling for Wharton and/or vacation?
What marketing tactics will I add this year? Are there any that I want to eliminate?
Will I keep my pricing the same? or update it?
Every element of the marketing mix gets a review.
Do you want to get more organized and get the plans in place so that 2015 is your best year ever? I’m offering 1/2 day and full-day one-on-one business retreats so you can start 2015 with the plan that will let you learn it, do it, and profit! And, if you schedule your retreat by October 30th, I’m offering a $150 discount off of my regular pricing for taking fast action!
Get all the details here: http://marketingu.com/plans-pricing/
Email is likely the BEST platform for delivering YOUR message.
Of all the things that I recommend to my clients, the most impactful over the long run is email marketing.
Not just one email. But, ongoing communication with your target audience through their inbox.
Social media may seem sexier, but ultimately, reminding people regularly in a venue in which they’re a bit more captive, works better. And, there is still power in it even if they don’t open it and read it. Just seeing your name in their inbox gives you an edge when it comes to recall and recognition.
Are you using email marketing?
Are you stuck on figuring out the technology part of it?
Do you want advice on implementing a more effective way?
Lots of Launching!
Apple is not the only company who launched a new product recently. Several of my clients are in the midst of launching new products, new programs, new services, new websites! I love the energy around back-to-school and the start of fall that brings about this inspiration to clear out some old and bring in some new.
As I’ve been consulting on these launches, I’ve noticed that one of my guiding principles “progress, not perfection” often comes into play. Not to say that the new product, service, program or website shouldn’t be awesome. But, it doesn’t need to be perfect (since that is likely unattainable anyway!) I often find that reframing things as tests, pilots, experiments, trials, etc. can help get things moving forward if a client seems to continue to want to tweak something ad infinitum.
On my own launch list is a new web-based class that I will host at Udemy. I’m not close to having it done yet, but expect that I will use ‘progress, not perfection’ as I push to get it done and out this fall.
What are you launching?