Author Archives: Lisa Cain

Publish on LinkedIn

I had a guest speaker who is a senior content marketing manager at LinkedIn come to my class last night and he confirmed that the LinkedIn long form post is now available to EVERYONE!      Have you tried it?  Did … Continue reading

Posted in Uncategorized |

Is it too early to start thinking about 2015?

2015. I just finished up a consulting project for one of my corporate clients to help them size and allocate their sales force for 2015. Most of my solopreneur clients aren’t yet thinking about 2015, but I’m going to challenge … Continue reading

Posted in Uncategorized |

Email works. Don’t forget about it!

Email is likely the BEST platform for delivering YOUR message. Of all the things that I recommend to my clients, the most impactful over the long run is email marketing. Not just one email.   But, ongoing communication with your target … Continue reading

Posted in Uncategorized |

What are you launching?

Lots of Launching! Apple is not the only company who launched a new product recently.  Several of my clients are in the midst of launching new products, new programs, new services, new websites! I love the energy around back-to-school and the start … Continue reading

Posted in Uncategorized |

which platforms work for you?

This is a quick photo from the whiteboard in my class this week. I started teaching at Mills this week and did a quick poll to see which social media platforms my students are using. No surprise that all 9 … Continue reading

Posted in social media |