February 17
We're now well into the third week of February. I no longer have that "New Year" energy, and I'm guessing you don't have it either. Over the years, I've learned several ways to keep taking action towards my goals even if I don't have the energetic boost that comes...
Valentines Day / Presidents Day /
What can we talk about? As we try and stay in front of prospective clients via social media, email marketing, and blogs, often one of the biggest challenges is coming up with the topics. On the Free Q&A I hosted this past Tuesday, we brainstormed some ideas. First...
Learning Edge.
What's your learning edge? I had a check-in with a long-ago client recently and realized that in many ways, my work today isn't that different from when I worked with her 9 or 10 years ago. I meet with my clients, we review and update their marketing strategies and...
Politics In Marketing.
You've probably noticed that I'm quite open about my politics in both my business and my personal life. I do recognize the privilege of being able to be open- I don't need thousands of clients to be successful in my business and there are plenty of small business...
First Marketing Research Email
I've been hanging out on Google Scholar looking for academic research that is useful for small business owners. Admittedly, there's a lot that is not. Some of this is structural due to the time lags between the experiment or data collection, the first draft, and the...
Happy Holidays with PagePoint
You may know just one of our companies – or both! We've been helping clients with website development and marketing consulting for nearly twenty of the 25 years we've been married. We're grateful for our clients, colleagues, friends, and family as we wrap up the...
Looking Forward To The New Year
I usually send my Word of the Year email and wish folks a Happy New Year in early January. This year, I think we're all ready to get to 2021 as soon as we can! I had a tough time choosing a word this year (as I did last year). There is still uncertainty with how...
What’s Your PSL?
We're a little over a month away from my favorite holiday of the year- Thanksgiving! We usually host a crowd of at least 15 and sometimes more than 20. I just checked my Thanksgiving folder on Google drive and it looks like we've hosted all but 3 of them since 2006!...
What’s the new normal for your business?
Six months in to the pandemic, it's very clear that we're in for a much longer haul than we initially expected when shelter-in-place started in mid-March. How has the new normal for your business evolved? Over these past six months, I've seen lots of creativity from...
Darkness and light, this is 2020.
I woke up early this morning for my weekly BNI (Business Networking International) meeting. As I was getting ready, the sky wasn't getting any lighter. In fact, as our meeting started at 7:30am it was still quite dark and seemed even darker when we wrapped up at...