Marketing in the Wild: 4/20 Edition
I've been thinking about documenting "Marketing in the Wild" for a few years.. There are so many good (and bad) examples of marketing efforts out there in the wild! What have you seen that you've liked? thought worked? thought were terrible? A client recently sent me...
Is it time to change your price?
I've recently had some strategy calls with clients about their pricing. Pricing is tough for small service businesses because it's often wrapped up in money mindset issues- both our own mindsets and our perception of our clients' money mindsets. Right now, we're...
Is it hard for you to ask?
I've been listening to the audio version of "The Art of Asking" by Amanda Palmer. I'm really enjoying it and learning about our challenges with asking and, conversely, how powerful asking can be. She has a chapter or two on her own and others' Kickstarter campaigns...
Trouble sleeping? yes, this is about marketing!
A week or two ago I opened up the CVS app and saw this. I laughed out loud when it popped up! If you noticed the top left corner, the time was 5:56 AM. I am an early riser but I rarely open the CVS app at 5:56 am and some clever marketer figured that anyone opening...
Word of the Year 2022
Happy New Year! I hope this year is starting out well for you and that you're intention or goal-setting process is working for you. I, like many, pick both a word of the year and set up a list of goals/intentions and ideas. The word works well as a touchstone through...
Marketing during COVID-times
Someone asked me recently how COVID is impacting marketing options for small businesses. One surprising aspect that I noticed is that Google Adwords are less expensive for some clients than they were before. You may have seen the news that Google's search revenues are...
What are you testing?
Last week I did a test to see if my email newsletter would have any differences in open rates/ click rates if I sent it on a Saturday vs my usual weekday selection. Overall, my open rates were pretty close though Saturday's was slightly lower than the other one....
How are you?
Well, this year has been a doozy so far! The image above was from my last email newsletter about choosing AUDACIOUS as my word of the year. I was hoping *I* was going to be audacious this year. It looks like 2020 thought *it* was supposed to be audacious. Whoops. I'll...
Mystery Box
My first "Mystery Box" from an online clothing shop arrived the other day. I'd never bought one before (from any shop) but it was a brand I'd been curious about (Universal Standard, if you're wondering) and the price was good at just $55 for three tops. When I opened...
A Year Ago- COVID
A year ago today, I had my last in-person client meeting. A few weeks earlier, I was starting to think about how the coronavirus might impact a client's live event they were planning for late-March 2020. By March 2nd, I recommended he considering postponing it. He...