A week or two ago I opened up the CVS app and saw this.
I laughed out loud when it popped up!
If you noticed the top left corner, the time was 5:56 AM.
I am an early riser but I rarely open the CVS app at 5:56 am and some clever marketer figured that anyone opening the app at that hour was probably having trouble sleeping.
Good marketing includes making sure you’ve got an offer available in the right place and at the right time for your target audience and this is a clever example. Do you have your offers in the right place and at the right time for your clients? Are there certain times (or places) when an offer would be a particularly good match for your clients’ needs?
Happy marketing in 2022!