I asked ChatGPT "Explain what ChatGPT is and how it can be used for small business marketing" Here's the answer it gave me: "Chatgpt (short for "chat generation pre-training") is a state-of-the-art language processing tool developed by OpenAI. It is a variant of the...

What inspires you for this new year? Yep, inspire is my word for 2023! I picked it because I want to be inspired and I also want to (hopefully) inspire others this year. One vehicle for both is the Small But Mighty business community.  I've already been inspired by...

It's one of my favorite times of the year. There is the busyness of planning, prepping, and cooking. But, then there's this moment when I'm at the table after the turkey and sides, but before dessert, when I pause and look around and feel so incredibly grateful to be...

Tell me about your first... target audience! One of the tenets of marketing is to identify your target audience and build your marketing mix to meet their needs and wants. Honing in on this target audience can be harder than it seems when you believe that you can help...

taking a standand adding context.  It's been a busy and challenging week for marketers and companies associated with Kanye West.  Most organizations have parted ways in quick posts on social media or press releases. Some have gotten grief for taking a few days too...

Are you inspired by Fall? I've always loved Fall- the beginning of school, the Jewish New Year, a reset in a lot of ways. I'm ready to add more things to my schedule and bring a strong finish to the last quarter of the year!  (And, I'm even beginning to think about...

Thanksgiving in September? This email arrived in my inbox on Sunday, September 11th. September 11th is a full 74 days before Thanksgiving this year. And there are many holidays before Thanksgiving! I celebrate the Jewish High Holidays, Halloween, some fall birthdays,...

When/why to use a bundling pricing strategy? Pricing is one of the more fascinating areas of consumer psychology and behavior. Marketing academics have devoted much of their research to understanding perceptions of value and price and how framing the offer can make a...

I received these messages last weekend.  Needless to say, I didn't respond. I'm not sure if they were entirely automated or if a real person (or their authorized agent in a timezone where it wasn't Saturday or Sunday around 8pm) was sending them to me. While I agree...

You're your own boss!  Yay! You're your own boss!  Ugh! One of the toughest parts of being a solopreneur or small business owner is the lack of colleagues and community.  Family and friends can cheer you on, but they might not fully 'get it' if they don't also have a...