Thanksgiving in September? This email arrived in my inbox on Sunday, September 11th. September 11th is a full 74 days before Thanksgiving this year. And there are many holidays before Thanksgiving! I celebrate the Jewish High Holidays, Halloween, some fall birthdays,...

When/why to use a bundling pricing strategy? Pricing is one of the more fascinating areas of consumer psychology and behavior. Marketing academics have devoted much of their research to understanding perceptions of value and price and how framing the offer can make a...

I received these messages last weekend.  Needless to say, I didn't respond. I'm not sure if they were entirely automated or if a real person (or their authorized agent in a timezone where it wasn't Saturday or Sunday around 8pm) was sending them to me. While I agree...

You're your own boss!  Yay! You're your own boss!  Ugh! One of the toughest parts of being a solopreneur or small business owner is the lack of colleagues and community.  Family and friends can cheer you on, but they might not fully 'get it' if they don't also have a...

Edgy in a good way? or too much? I'm contemplating building an online community for small business owners and considering these names. Obviously more edgy than my usual branding but honestly, I'm feeling edgier and less constrained right now! Plus I want to have fun...

Yep, we're almost halfway through the year! Is it going well for you?  Do you need to take a pause to review what's working? what's not working?  Do you need to engage in some planning for a terrific second half of the year? I've got some upcoming workshops (one...

I love all things home and interior design/ DIY and follow several designers on Instagram and watch their shows on HGTV, Discovery+, etc,  Jean Stoffer, who I follow, has a TV series called The Established Home and was also highlighted in another series called "A...

Do you see a shift in your business with the seasons?  For some folks, nearly all of their annual revenue might come in a short burst. For others, revenues are similar from month to month. For small business owners, understanding these fluctuations and their impact on...

Can you guess what kind of business this is?   The first thing that comes to my mind is they have some kind of capacity constraint. Maybe it's a self-imposed capacity constraint, like they want to leave their shop at a decent hour or maybe they don't have enough...

If you've been here for a while you know that I help with an Executive Education course that's put on by INSEAD at their campuses in Fontainebleau, France, and Singapore. The pandemic shut down both classes in 2020 and we did an online version in October 2021.  We...