Clients often ask me about search engine optimization (SEO).      In some businesses, it still makes a lot of sense to spend the time and effort to work on your search terms, analyze your Google analytics to see what drives traffic and continue to optimize.    In...

I got my MBA 20 years ago. As I’m sure you know, a lot has changed since then!   It was the earliest of days of the graphical world wide web of course, but even in more standard business and marketing topics there has been an evolution.    For example, I learned about...

Is your audience on Facebook? If you thought about your audience(s) over the past week you might have wondered where you might them!   There’s a good chance that most of them are on Facebook of course.   Whether they want to think about your business in the context of...

I’m finding AMP: Audience. Message. Platform. to be a great way to talk about marketing communication.    To give you a concrete example, this email is going out to my email list (audience).  I know that you’ve all opted in and are interested in learning about...

We’re officially halfway through the year! Did you take a moment to celebrate your successes so far?    New clients?   New marketing initiatives?   New referral partners?Use this 4th of July to celebrate both your country and your own independence and successes in...

Selfie from Hotel Mercure in Fontainebleau I was in Fontainebleau, France last week helping with an executive education class.  As usual, I read a lot on the plane and thought about topics to share with you. I read and thoroughly enjoyed “APE: Author, Publisher,...

I’ve been focusing on making my content more visual lately. The recent social media workshop that I attended included statistics about the higher level of engagement that photos and photo albums receive. Posts with photos get 120% more engagement (likes, comments and...

Scarcity?  Abundance?I’ve read dozens (and dozens) of books and probably closer to hundreds of academic research papers about consumer decision making.    So, when I see the marketing tactic of creating perceived scarcity, I recognize it right away. Like the website I...

Rainbows are likeable. What is it about rainbows?   I pulled over to take the photo above and post it to my Facebook page.   Grown-ups were pointing and staring at it/ them (if you look carefully you’ll notice that it’s a double rainbow). For me, I think that they’re...

Last week I wrote about email newsletters. This week, I’m  writing about calls-to-action aka CTAs. The call to action is the reminder to your prospective client to do the thing that you want them to do.    Register, Buy, Subscribe, Donate, Call, or whatever the heck...