I’ve been focusing on making my content more visual lately. The recent social media workshop that I attended included statistics about the higher level of engagement that photos and photo albums receive. Posts with photos get 120% more engagement (likes, comments and...

Scarcity?  Abundance?I’ve read dozens (and dozens) of books and probably closer to hundreds of academic research papers about consumer decision making.    So, when I see the marketing tactic of creating perceived scarcity, I recognize it right away. Like the website I...

Rainbows are likeable. What is it about rainbows?   I pulled over to take the photo above and post it to my Facebook page.   Grown-ups were pointing and staring at it/ them (if you look carefully you’ll notice that it’s a double rainbow). For me, I think that they’re...

Last week I wrote about email newsletters. This week, I’m  writing about calls-to-action aka CTAs. The call to action is the reminder to your prospective client to do the thing that you want them to do.    Register, Buy, Subscribe, Donate, Call, or whatever the heck...

Owl tell you a secret  OK. It’s not really a secret. The biggest bang for your marketing effort (and expense) is most likely a regular email newsletter to your potential, current and former clients.   If you want to get fancy, you can also send client specific emails...

Target audience.  Niche market.  Choose a segment. All of this is common advice for marketing consultants to give their clients and I give it too.   But, sometimes, it also helps to think about who is not your cup of tea. Who don’t you like to work with?  Who is not a...

Happy, Happy New Year! Wishing you happiness & prosperity! 2011 was YES! 2012 was LEAP for my business (it was a leap year after all) and Practicefor my personal life 2013 was Focus and this year is… STRETCH! Have you made any resolutions yet?    For your personal...

Which cheesesteak do you want? I’m reading Contagious: Why Things Catch On by Jonah Berger. The introduction starts with the story of Barclay’s $100 cheesesteak- and how it helped the restaurant launch successfully. People rushed to tell their friends and colleagues...

What are your boundaries?   What expectations do you set for your clients? This topic comes up for some of my clients in their interactions with their own clients and for me in my interactions with my clients (or prospects).  What is in scope?  What is out of...

Another take-away from To Sell is Human by Daniel Pink…  do ask, don’t tell… yourself.The first time I read Napoleon Hill’s famous book “Think and Grow Rich” was several decades ago and it did impact my life profoundly.     I remember writing down goals, stating them...