I picked my word of the year!
Lisa Cain Have you made any resolutions yet? For your personal life? For your business life? This will be the fifth year in a row that I’ve picked a theme word for my year. 2011 was YES! 2012 was LEAP for my business (it was a leap year after all) and PRACTICE for my...
What do you do when you get distracted?
Some weeks are harder. I push to get a newsletter out every single week as I know that consistent advice and reminders to my audience are important for my business. But some weeks are harder and nothing comes immediately to mind. Or sometimes too many things come...
Publish on LinkedIn
I had a guest speaker who is a senior content marketing manager at LinkedIn come to my class last night and he confirmed that the LinkedIn long form post is now available to EVERYONE! Have you tried it? Did you notice it? I’ve had it for several months and it’s...
Is it too early to start thinking about 2015?
2015. I just finished up a consulting project for one of my corporate clients to help them size and allocate their sales force for 2015. Most of my solopreneur clients aren’t yet thinking about 2015, but I’m going to challenge you to start soon. What are you keeping...
Email works. Don’t forget about it.
Email is likely the BEST platform for delivering YOUR message. Of all the things that I recommend to my clients, the most impactful over the long run is email marketing. Not just one email. But, ongoing communication with your target audience through their inbox....
I love the fall! and school!
Back to School! My daughters went back to school last week. I start teaching my Advertising & Social Media Marketing course next week at Mills. And, I signed up for a workshop about referral marketing for the week of September 15th. I love to learn and I...
Does form follow function?
Long form? Short form? What kind of content works best? Louis Henry Sullivan, the famous architect, once said: “Form ever follows function.” Although, he was referring to design and architecture, I think it holds in content marketing too! What is the function of...
Ask for quick action!
Deadlines & urgency. I procrastinate. And my guess is that you also procrastinate. Really, the only person I know who doesn’t procrastinate (much) is my seventeen year old daughter and I’m honestly not sure how she was spared the gene since the rest of us have it!...
If everyone else likes it, it must be good.
Show me the social proof. I like to read books about behavioral psychology and consumer decision-making. In many of these books (from Influence: The Psychology of Persuasion by Robert Cialdini to Dan Ariely’s Predictably Irrational) there is at least some discussion...
What makes you different?
AMP: Audience, Message, Platform For several weeks I’ve written about audience(s) and figuring out the different audiences that you need to address. I’m moving on to message, though this is really an iterative process between all three of the components. The...