Long form? Short form?  What kind of content works best? Louis Henry Sullivan, the famous architect, once said: “Form ever follows function.”    Although, he was referring to design and architecture, I think it holds in content marketing too! What is the function of...

Deadlines & urgency. I procrastinate. And my guess is that you also procrastinate. Really, the only person I know who doesn’t procrastinate (much) is my seventeen year old daughter and I’m honestly not sure how she was spared the gene since the rest of us have it!...

Show me the social proof. I like to read books about behavioral psychology and consumer decision-making.  In many of these books (from Influence: The Psychology of Persuasion by Robert Cialdini to Dan Ariely’s Predictably Irrational) there is at least some discussion...

AMP: Audience, Message, Platform For several weeks I’ve written about audience(s) and figuring out the different audiences that you need to address.  I’m moving on to message, though this is really an iterative process between all three of the components.   The...

Clients often ask me about search engine optimization (SEO).      In some businesses, it still makes a lot of sense to spend the time and effort to work on your search terms, analyze your Google analytics to see what drives traffic and continue to optimize.    In...

I got my MBA 20 years ago. As I’m sure you know, a lot has changed since then!   It was the earliest of days of the graphical world wide web of course, but even in more standard business and marketing topics there has been an evolution.    For example, I learned about...

Is your audience on Facebook? If you thought about your audience(s) over the past week you might have wondered where you might them!   There’s a good chance that most of them are on Facebook of course.   Whether they want to think about your business in the context of...

I’m finding AMP: Audience. Message. Platform. to be a great way to talk about marketing communication.    To give you a concrete example, this email is going out to my email list (audience).  I know that you’ve all opted in and are interested in learning about...

We’re officially halfway through the year! Did you take a moment to celebrate your successes so far?    New clients?   New marketing initiatives?   New referral partners?Use this 4th of July to celebrate both your country and your own independence and successes in...

Selfie from Hotel Mercure in Fontainebleau I was in Fontainebleau, France last week helping with an executive education class.  As usual, I read a lot on the plane and thought about topics to share with you. I read and thoroughly enjoyed “APE: Author, Publisher,...