by Lisa Cain | Feb 15, 2013 | Uncategorized
Try the pen in the other hand… Last week I wrote about the book that I read on the way to Philadelphia… today, it’s about the book I read on the way back! It was a quick read.. “Thought Revolution” by William A. Donius. The main premise is that you can access your...
by Lisa Cain | Feb 6, 2013 | Uncategorized
My BNI Chapter I’m writing this from my hotel room in the Steinberg Conference Center at the University of Pennsylvania. I’m here helping with a Wharton Executive Education class this week. On the flight over these great United States, I read “Networking is a Contact...
by Lisa Cain | Jan 20, 2013 | Uncategorized
Did you know that I was a chemical engineering major as an undergrad? While I don’t mess with test tubes in a lab anymore, I do believe in continually testing marketing efforts. For example, you are receiving this newsletter on a Wednesday and last week’s was...
by Lisa Cain | Jan 8, 2013 | Uncategorized
Last week I gave a concrete example of when you might want to bundle your services to net more profits. Today, I’m going to talk about when you might want to unbundle. First, what do I mean by unbundling? It’s charging a base price and then offering additional options...
by Lisa Cain | Jan 6, 2013 | Uncategorized
I recently posted on the MarketingU Facebook page about a quick way to calculate your max income if you’re trading hours for dollars. The take-away was that it’s a good idea to identify other ways to add value to your clients beyond an hourly rate so your income level...
by Lisa Cain | Dec 4, 2012 | Uncategorized
Image:Silhouettes Of Couple Jumping by Tanatat from FreeDigitalPhotos.net 2012 was a Leap Year. Did you leap? In your life? In your business? Do you make resolutions or choose a guiding word for each year? I’ve been doing the latter for a few years now and have...
