by Lisa Cain | Jul 4, 2014 | Uncategorized
We’re officially halfway through the year! Did you take a moment to celebrate your successes so far? New clients? New marketing initiatives? New referral partners?Use this 4th of July to celebrate both your country and your own independence and successes in...
by Lisa Cain | Jul 1, 2014 | Uncategorized
Selfie from Hotel Mercure in Fontainebleau I was in Fontainebleau, France last week helping with an executive education class. As usual, I read a lot on the plane and thought about topics to share with you. I read and thoroughly enjoyed “APE: Author, Publisher,...
by Lisa Cain | Jun 14, 2014 | Uncategorized
I’ve been focusing on making my content more visual lately. The recent social media workshop that I attended included statistics about the higher level of engagement that photos and photo albums receive. Posts with photos get 120% more engagement (likes, comments and...
by Lisa Cain | Apr 29, 2014 | Uncategorized
Scarcity? Abundance?I’ve read dozens (and dozens) of books and probably closer to hundreds of academic research papers about consumer decision making. So, when I see the marketing tactic of creating perceived scarcity, I recognize it right away. Like the website I...
by Lisa Cain | Apr 1, 2014 | Uncategorized
Rainbows are likeable. What is it about rainbows? I pulled over to take the photo above and post it to my Facebook page. Grown-ups were pointing and staring at it/ them (if you look carefully you’ll notice that it’s a double rainbow). For me, I think that they’re...
by Lisa Cain | Mar 22, 2014 | Uncategorized
Last week I wrote about email newsletters. This week, I’m writing about calls-to-action aka CTAs. The call to action is the reminder to your prospective client to do the thing that you want them to do. Register, Buy, Subscribe, Donate, Call, or whatever the heck...
