by Lisa Cain | Aug 15, 2014 | Uncategorized
Show me the social proof. I like to read books about behavioral psychology and consumer decision-making. In many of these books (from Influence: The Psychology of Persuasion by Robert Cialdini to Dan Ariely’s Predictably Irrational) there is at least some discussion...
by Lisa Cain | Aug 6, 2014 | Uncategorized
AMP: Audience, Message, Platform For several weeks I’ve written about audience(s) and figuring out the different audiences that you need to address. I’m moving on to message, though this is really an iterative process between all three of the components. The...
by Lisa Cain | Aug 1, 2014 | Uncategorized
Clients often ask me about search engine optimization (SEO). In some businesses, it still makes a lot of sense to spend the time and effort to work on your search terms, analyze your Google analytics to see what drives traffic and continue to optimize. In...
by Lisa Cain | Jul 24, 2014 | Uncategorized
I got my MBA 20 years ago. As I’m sure you know, a lot has changed since then! It was the earliest of days of the graphical world wide web of course, but even in more standard business and marketing topics there has been an evolution. For example, I learned about...
by Lisa Cain | Jul 17, 2014 | Uncategorized
Is your audience on Facebook? If you thought about your audience(s) over the past week you might have wondered where you might them! There’s a good chance that most of them are on Facebook of course. Whether they want to think about your business in the context of...
by Lisa Cain | Jul 11, 2014 | Uncategorized
I’m finding AMP: Audience. Message. Platform. to be a great way to talk about marketing communication. To give you a concrete example, this email is going out to my email list (audience). I know that you’ve all opted in and are interested in learning about...
