First Marketing Research Email

I’ve been hanging out on Google Scholar looking for academic research that is useful for small business owners. Admittedly, there’s a lot that is not.  Some of this is structural due to the time lags between the experiment or data collection, the first...

Happy Holidays with PagePoint

You may know just one of our companies – or both!   We’ve been helping clients with website development and marketing consulting for nearly twenty of the 25 years we’ve been married. We’re grateful for our clients, colleagues, friends, and family as...

Looking Forward To The New Year

I usually send my Word of the Year email and wish folks a Happy New Year in early January.   This year, I think we’re all ready to get to 2021 as soon as we can! I had a tough time choosing a word this year (as I did last year).  There is still uncertainty with...

What’s Your PSL?

We’re a little over a month away from my favorite holiday of the year- Thanksgiving! We usually host a crowd of at least 15 and sometimes more than 20.  I just checked my Thanksgiving folder on Google drive and it looks like we’ve hosted all but 3 of them...

What’s the new normal for your business?

Six months in to the pandemic, it’s very clear that we’re in for a much longer haul than we initially expected when shelter-in-place started in mid-March.  How has the new normal for your business evolved? Over these past six months, I’ve seen lots...