by Lisa Cain | Aug 28, 2014 | Uncategorized
Long form? Short form? What kind of content works best? Louis Henry Sullivan, the famous architect, once said: “Form ever follows function.” Although, he was referring to design and architecture, I think it holds in content marketing too! What is the function of...
by Lisa Cain | Aug 21, 2014 | Uncategorized
Deadlines & urgency. I procrastinate. And my guess is that you also procrastinate. Really, the only person I know who doesn’t procrastinate (much) is my seventeen year old daughter and I’m honestly not sure how she was spared the gene since the rest of us have it!...
by Lisa Cain | Aug 15, 2014 | Uncategorized
Show me the social proof. I like to read books about behavioral psychology and consumer decision-making. In many of these books (from Influence: The Psychology of Persuasion by Robert Cialdini to Dan Ariely’s Predictably Irrational) there is at least some discussion...
by Lisa Cain | Aug 6, 2014 | Uncategorized
AMP: Audience, Message, Platform For several weeks I’ve written about audience(s) and figuring out the different audiences that you need to address. I’m moving on to message, though this is really an iterative process between all three of the components. The...
by Lisa Cain | Aug 1, 2014 | Uncategorized
Clients often ask me about search engine optimization (SEO). In some businesses, it still makes a lot of sense to spend the time and effort to work on your search terms, analyze your Google analytics to see what drives traffic and continue to optimize. In...
