What’s in your funnel?

I've been coming back to the idea that it makes more sense to put the short-term focus on behaviors rather than outcomes.   The things you can DO, rather than what you want to achieve from doing them.    So for example, my monthly goals list for April is about 2/3...

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Go big? or savor the small moments?

Last week I wrote about keeping things tiny (habits), this week, it's about playing big.  Or not. I read Playing Big by Tara Mohr several months ago.  I enjoyed her style and the message but I've been struggling with understanding the message for ME. I have also been...

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Habits and Hooks

I've finished two books and I'm half-way through a third about habits.  The research is really taking leaps in this area though honestly, Ben Franklin, knew quite a bit about making good habits back in his day. Through the many pages that I've read, the key takeaway...

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Are we a fit?

Next week we'll be visiting a couple of the colleges that accepted my daughter.   Fortunately, and through lots of hard work on her part, she has some very good options to consider.     As we revisit these campuses, the main thing we'll be looking for is that nebulous...

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I love Mailchimp

I love Mailchimp. As much as a monkey loves bananas (well, most likely). I’ve used a few other email marketing systems over the years for clients who have already had accounts with others (Constant Contact, Aweber, iContact, etc.)   I prefer Mailchimp for clients who...

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Cheat sheet for Google Hangouts on Air

Reviewing Hangouts on Air A few weeks ago, I experimented with Google Hangouts on Air (HOA). HOA is a video chat that is broadcast live and automatically recorded and posted to your Youtube account/channel. I invited people from this email list to join in and be...

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How’s your plan? Here’s a tool for you to use.

Hi from Fontainebleau! I usually come here in June but we've adjusted our schedule this year and I'm here in early March.   As we head towards the end of the first quarter and with the extra downtime between classes, I'm looking over my goals for the first few months....

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A few of my favorite things

A few of my favorite things Starts at 2min 11sec. I just wrote up a summary of some of my favorite tools and the ones I often recommend to clients.   I'll put the spotlight on Google Apps in this email, but will give you more info about the others over the next few...

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Join me on another adventure in marketing tech

  Join me in my next adventure!   Have you tried a Google Hangout on Air?   It's a way to invite the public to watch your interview or group chat. I'd love to chat with YOU about YOUR business for 15 minutes on my first Hangout on Air.  Are you available on...

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Today is National Umbrella Day

#nationalpizzaday    #valentinesday    #nationalumbrelladay Keeping track of the calendar and the marketing opportunities afforded by the special days we celebrate (or make up to celebrate) can be a good fit for some businesses.  Do you pay attention to those...

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