by Lisa Cain | Dec 22, 2011 | Uncategorized
Delivering Happiness (DH) was written by Tony Hsieh (CEO of Zappos) I read DH back in May. It was the first pick of the newly launched Biz-erkeley Book Club and I was excited to read it even though I wasn’t a Zappos customer. I’m one of the odd women who doesn’t adore...
by Lisa Cain | Dec 12, 2011 | Uncategorized
I work with many small business owners and when I start talking about ideal clients and target audiences I know that 9 times out of 10, I’m going to hear something like …. ‘well, anyone can be my client’. Of course, anyone can be your client, but...
by Lisa Cain | Aug 15, 2011 | Uncategorized
This is our pick for August and we’ll be discussing at the Biz-erkeley Book Club on Thursday, August 18th at 9am. I found this to be a quick and easy read. And empowering. I’ve been on my own quest to build MarketingU into the business I want over the past year. ...
by Lisa Cain | Jun 18, 2011 | Uncategorized
My daughters and niece- 2 summers ago! Summer has never been my favorite season. I have always favored Fall with it’s crisp air, new beginnings, starting school year and sweater-wearing. I love a lazy beach week as much as anyone else, but only if I can read (alot)...
by Lisa Cain | Jun 1, 2011 | Uncategorized
The big news today in the social media blogosphere is the Twitter Follow button that you can add to your website to build your Twitter audience. It is similar to the Facebook Like button that allows folks to like your Facebook page directly from your website. It is...
by Lisa Cain | May 19, 2011 | Uncategorized
Tomorrow is the Biz-erkeley Book Club meeting and we’ll be discussing Delivering Happiness by Tony Hsieh. In final preparation for the meeting, I’ve been doing some more poking around the book website and found this badge. I love the concept of encouraging your...
