by Lisa Cain | Mar 14, 2014 | Uncategorized
Owl tell you a secret OK. It’s not really a secret. The biggest bang for your marketing effort (and expense) is most likely a regular email newsletter to your potential, current and former clients. If you want to get fancy, you can also send client specific emails...
by Lisa Cain | Feb 14, 2014 | Uncategorized
Target audience. Niche market. Choose a segment. All of this is common advice for marketing consultants to give their clients and I give it too. But, sometimes, it also helps to think about who is not your cup of tea. Who don’t you like to work with? Who is not a...
by Lisa Cain | Jan 1, 2014 | Uncategorized
Happy, Happy New Year! Wishing you happiness & prosperity! 2011 was YES! 2012 was LEAP for my business (it was a leap year after all) and Practicefor my personal life 2013 was Focus and this year is… STRETCH! Have you made any resolutions yet? For your personal...
by Lisa Cain | May 19, 2013 | Uncategorized
Which cheesesteak do you want? I’m reading Contagious: Why Things Catch On by Jonah Berger. The introduction starts with the story of Barclay’s $100 cheesesteak- and how it helped the restaurant launch successfully. People rushed to tell their friends and colleagues...
by Lisa Cain | May 19, 2013 | Uncategorized
What are your boundaries? What expectations do you set for your clients? This topic comes up for some of my clients in their interactions with their own clients and for me in my interactions with my clients (or prospects). What is in scope? What is out of...
by Lisa Cain | Apr 27, 2013 | Uncategorized
Another take-away from To Sell is Human by Daniel Pink… do ask, don’t tell… yourself.The first time I read Napoleon Hill’s famous book “Think and Grow Rich” was several decades ago and it did impact my life profoundly. I remember writing down goals, stating them...
