by Lisa Cain | Aug 12, 2021 | Uncategorized
Someone asked me recently how COVID is impacting marketing options for small businesses. One surprising aspect that I noticed is that Google Adwords are less expensive for some clients than they were before. You may have seen the news that Google’s...
by Lisa Cain | Apr 2, 2021 | Uncategorized
Last week I did a test to see if my email newsletter would have any differences in open rates/ click rates if I sent it on a Saturday vs my usual weekday selection. Overall, my open rates were pretty close though Saturday’s was slightly lower than the other...
by Lisa Cain | Mar 31, 2021 | Uncategorized
Well, this year has been a doozy so far! The image above was from my last email newsletter about choosing AUDACIOUS as my word of the year. I was hoping *I* was going to be audacious this year. It looks like 2020 thought *it* was supposed to be audacious. Whoops....
by Lisa Cain | Mar 16, 2021 | Uncategorized
My first “Mystery Box” from an online clothing shop arrived the other day. I’d never bought one before (from any shop) but it was a brand I’d been curious about (Universal Standard, if you’re wondering) and the price was good at just $55...
by Lisa Cain | Mar 10, 2021 | Uncategorized
A year ago today, I had my last in-person client meeting. A few weeks earlier, I was starting to think about how the coronavirus might impact a client’s live event they were planning for late-March 2020. By March 2nd, I recommended he considering postponing...
