by Lisa Cain | Apr 11, 2013 | Uncategorized
I’m reading To Sell is Human: The Surprising Truth about Moving Others by Daniel Pink. I must admit that I’m not finished yet, but I’ve gotten some great insights already. I’ve always been pretty empathetic and good at taking the other person’s perspective....
by Lisa Cain | Apr 1, 2013 | Uncategorized
by Lisa Cain What makes a game good? What makes a game good for marketing? You might remember that I’m taking a course called Gamification offered by Coursera and provided by my very own alma mater, The Wharton School at the University of Pennsylvania. I just started...
by Lisa Cain | Mar 20, 2013 | Uncategorized
I just signed up for a class on Coursera.org called Gamification. Let me talk about the class briefly before I talk about how companies are using gamification for marketing. You may have heard about massive open online courses (aka MOOC). These are free college-level...
by Lisa Cain | Mar 14, 2013 | Uncategorized
There is a concept that I teach called the ‘perishability’ of services. Can you provide services at 9am today if it’s now noon? Nope. The ‘inventory’ has perished- just like food might perish (be spoiled and tossed out) if it stays in inventory too long. On the...
by Lisa Cain | Mar 6, 2013 | Uncategorized
One of the first questions I ask potential clients is ‘what is your capacity?’ Are you half-full? Close to full? Closer to empty?While this might not seem like a typical marketing question, it does give a lot of insight intohow to move forward with the marketing...
