There are both product and pricing implications to the maximum capacity question. If you are trading hours for dollars and the maximum possible revenue doesn’t meet your income goals, then we need to add some ‘product’ (or product-like) offers to your portfolio. For example, a workbook, an audio file, an e-book – something you produce once but can package with your hourly services to charge more and gain more income. If you’re selling product and your capacity limits the revenue, then it might be that we add services to the offers- think warranties, maintenance programs, etc.
Of course, other ways to address the capacity constraint might be to raise your prices or change your target segment. Or decide that you should partner to increase your capacity. I’d love to schedule a free 30 minute consult with you to talk about your capacity and your marketing!